Title:
Acceptance Factors for Bio-Based Products and Information Systems
Author(s):
Meeusen, M., Peuckert, J., Quitzow, R.
Document(s):
Paper
Slide presentation
Abstract:
This paper examines the factors that determine the market acceptance of bio-based products for three stakeholder groups: consumers, businesses and public procurement officials. Market acceptance relates to the willingness of market actors to adopt, purchase and financially support new products based on a new technology. Firms, government agencies and other public bodies as well as private end consumers represent important sources of potential demand for environmentally friendly and innovative technologies. Results of surveys conducted among consumers show a high degree of unfamiliarity with bio-based concept and bio-based products among consumers. They have positive associations linked to the environment. However, there are also mixed and negative feelings due to the lack of knowledge and arising questions about bio-based concept and products. There are common acceptance factors for bio-based products in business: the positive image of bio-based products is a main market driver, while higher costs of production are a main market barrier. Within public procurement, bio-based content as such is not considered to be a relevant product attribute; bio-based products must demonstrate greater environmental benefits compared with conventional products for acceptance in public procurement.
Keywords:
bio-based products, market development, stakeholder surveys, acceptance factors, information systems
Topic:
Industry Sessions
Subtopic:
Policy
Event:
23rd European Biomass Conference and Exhibition
Session:
ICO.12.3
Pages:
1735 - 1741
ISBN:
978-88-89407-516
Paper DOI:
10.5071/23rdEUBCE2015-ICO.12.3
Price:
FREE
